Adobe has surprised and angered UK users by announcing it will be raising prices on its software by around 10% from 1 July – pushing the price differential based on the exchange rate between its UK and US products even further apart.
The announcement, which does not appear on Adobe’s UK website, may prompt a rush to buy programs in the coming month – but could also drive would-be purchasers to lower-cost alternatives, or to pirated versions. At the same time it is reducing prices by around 13% in continental Europe, citing changes in the dollar to euro exchange rate.
The company said that the price hikes in the UK are “a difficult decision for us” but that they had been forced upon it because “the global economy has entered a state of unprecedented turmoil, and one of the side effects of this has been sharp fluctuations between GBP/EUR exchange rates”. That has created problems for its desire to harmonise prices between the UK and continental Europe, it said.
From The Guardian
